The song is a huge hit now. Everyone from each part of India hearing this song (everyone including the pantry car attendant to the local subji vendor and top notch service class has the songs in the playlist). The accent has picked up and it wont be and exaggeration if “main anna hun” is being defeated by Kolaveri Di to be expression of year. (2g and D.K. Bose coming joint third)
The song written by Dhanush (national award winner )in just 20 mins, is closing in wid the highest hits ever by any Indian video in you tube. Purists like Javed Akhtar don’t like this song. They did not like Bhaag D.K. Bose either but who cares as this song is brilliant amlgamation of the entire India. Down South where people understand hindi songs of Kumar Shanu is a huge hit and this has been my observation staying in south for four years and no albums apart from the songs of DDLJ has caught the attention of people.
For us in northern part of India, the first popular South type music was heard in Ek Duje Ke Liye and song Hum Bane Tum Bane (the english part sung by great SPB ) has been the song most reverred and loved by people of that generation. Then we had a chance to hear work of Great Illayaraja (Sadma) and I believe everyone loves the song “ Aye Zindagi “ and Surmayee . (Though this film also brought in much discussed Silk Smitha. ) Later Yesudas became a household name and in 90s SPB was voice of youth and Salman Khan. When I used to hear songs of MPK , Saajan, HAHK to name a few , I would feel Salman Khan is the best singer we had and would try cpying his way of singing.
Hindi film industry has always been inspired from Tamil and Telugu film industry and best of actress has come from down south. Vaijayanti Mala, Waheeda Rehman , Hema Malini and Sri Devi to name a few. Buying rights of telugu and tamil films is not a new concept and films mostly starring Jeetendra and Anil Kapoor like Taqdeerwala, Beta, Tohfa , Laadla to name a few has always been prominent. What changed the dimension of hindi music industry is coming of A.R.Rehman.
In early 90s films like Roja, Bombay, Humse Hai Muqabla brought in a new wave of music to our ears. This was the time when south Indian songs (though recreated in Hindi) brought new kind of music to our ears. The era prior to this was mostly dominated by Bengali and Punjabi musicians. The songs had an amazing earthen feelings and were differently rhythemical. Now I knew who SPB was and now I also started liking Chitra and Hariharan. And for a good time, cute man wid moustache Aravinda Swami was a hearthrob of ladies then. Shankar Mahadevan came into our ears first with breathless and slowly is amongst a few good music composer. The dimension of hindi music had started changing when Rehman made his “real Hindi music debut” in 1995 with Rangeela and singers like Asha Bhosle Udit Narayan and others made a brillaint combo wid Rehman. A few other music composers like Harris Jayaraj(RHTDM) did have an odd appearance or two but the onus to bring Southern flavours belonged entirely to Rehman.
Things have started chaging since Ghazini remake and whole lot of techncians have also started working in Hindi film Industry. Wanted , Bodyguard , Singham, Force has changed the dimension and bridged the gap of South and North. Hindi films are also having decent run in southern theatres. And this is not influenced only by migrant hindi speaking people residing in Southern StatesWhen I went to vizag in 2006 there were only two halls playing hindi movies but now the stretch is more than 5 to 6 halls.Hindi films are getting released in hindi at locations like Kadapa Rajmundhri and even Salem. A man without moustache is taunted as to be SRK by old ladies in deep remote place of Madurai.
The song Kolaveri Di though TANGLISH and has all the words in English but words like Kolaveri Di is used to express why this rage and Mama now not necessarily means yur maternal uncle but a word to resonate a friend. Today everyone talks of Apdi Pode songs and dance to its tune in marriage. Ringa Ringa is more famous than Dhinka Chika. And with few more days to come we would have entire new language and the fight for national language should not be issue anymore.
And when yu would say Chumma it wont be bad as it can mean Being Bindaas.
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